Philly Pretzel Factory “Dip” Commercial

Philly Pretzel Factory offers consumers a fresh, satisfying snack with their fresh-baked pretzels that are served “hot outta the oven.” Philly Pretzel Factory was founded in 1998 by college buddies Dan DiZio and Len Lehman and has grown into the largest Philly style pretzel bakery in the world, feeding customers at over 150 franchised locations spreading across the country out of Philadelphia.

Serving as the marketing agency of record, our team developed the concept for “How Do You Dip?” as a brand campaign to elevate the flavor profile of the Philly Pretzel Factory pretzel with an arsenal of flavorful dips.  From securing the song license, to the creative production, the agency handled all aspects of creative development and media distribution.