A Comprehensive, Complete Marketing Solution

In some ways, marketing can go a long way with a little gut instinct – but only when it’s married with the basic principles of math, art and science.  Without a deep understanding of the market, the opportunity, the options and a rockstar creative concept, especially in today’s over-saturated marketplace, gut ideas alone won’t get you very far.

The Mx2 army works alongside a set of disciplines and beliefs that dictate success based on the sum of all parts:

• Geography, target audience and campaign length will set the tone for how much budget is required to make an impact – simple math, or maybe not so simple.
• Without a good creative asset or message, even the best media campaign in the world will fail – enter the art of the campaign.
• To ensure we’re executing a well-built strategy and building technically-sound ad campaigns so that the message reaches the intended end-user comes down to the science behind every marketing platform and channel.

Intersectional Innovation

Having the formula and discipline to execute a smart marketing campaign is a huge part of ensuring success.  But the most successful campaigns come as a result of innovative thinking.  The Mx2 team practices innovation through intersectional marketing.  We’re believers in the general principles defined by “The Medici Effect”, which says that breakthrough ideas come as a result of bringing together unrelated concepts and people to create disruptive innovation.