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About
Home care presents a unique challenge – you’re marketing to people in moments of stress, urgency, or uncertainty. Families are seeking help for loved ones, and caregivers are looking for employers who offer stability and purpose. We understand both sides of that equation.
Our work in the home care space is built on a deep understanding of how patients and caregivers search for services, what influences trust, and how decisions are made at the local level. We know how to position agencies in a way that feels both professional and compassionate, while staying compliant with industry regulations. We’ve also seen the growing need for providers to differentiate in crowded markets – where messaging, visibility, and patient experience all matter.
We approach this industry with a full-funnel mindset- combining strategic planning, precision targeting, and empathetic creative. Whether the goal is to increase patient inquiries, drive caregiver applications, or expand into new service areas, we build marketing systems that meet people where they are and move them to action.
MEDICI + MAESTRO has had the pleasure of working with and growing home care agencies like Patriot, Parx, Eminence, RightAid, Fidelity and many more.
Deliverable
We’ve built and launched ADA-compliant websites tailored specifically for home care providers, with integrated intake systems and multi-location frameworks. These sites were designed to convert, with clear user flows for both patients and job seekers, optimized for mobile and search visibility.
Our paid digital media work includes intent-based search campaigns designed to capture high-quality leads across service territories, in both English and Spanish. We’ve deployed layered remarketing strategies on social platforms and display networks to nurture decision-makers and stay top-of-mind. We’ve implemented SMS / text messaging campaigns to help with lead nurturing after we capture them in the marketing funnel.
In traditional media, we’ve planned and executed outdoor campaigns including billboards and transit wraps in key neighborhoods. We’ve also developed and placed broadcast television and radio campaigns with regionally targeted rotations.
On the content and production side, we’ve managed commercial video shoots for both TV and social, including scripting, directing, and post-production editing – all designed to convey compassion and credibility.
To support recruitment, we’ve created campaigns tailored to hiring CNAs, home health aides, and administrative staff – complete with job-specific landing pages and integrations with applicant tracking systems.
All campaigns were backed by analytics dashboards tied into CRM platforms, allowing our clients to monitor lead flow, cost per acquisition, and overall performance in real time.
About
Home care presents a unique challenge – you’re marketing to people in moments of stress, urgency, or uncertainty. Families are seeking help for loved ones, and caregivers are looking for employers who offer stability and purpose. We understand both sides of that equation.
Our work in the home care space is built on a deep understanding of how patients and caregivers search for services, what influences trust, and how decisions are made at the local level. We know how to position agencies in a way that feels both professional and compassionate, while staying compliant with industry regulations. We’ve also seen the growing need for providers to differentiate in crowded markets – where messaging, visibility, and patient experience all matter.
We approach this industry with a full-funnel mindset- combining strategic planning, precision targeting, and empathetic creative. Whether the goal is to increase patient inquiries, drive caregiver applications, or expand into new service areas, we build marketing systems that meet people where they are and move them to action.
MEDICI + MAESTRO has had the pleasure of working with and growing home care agencies like Patriot, Parx, Eminence, RightAid, Fidelity and many more.
Deliverable
We’ve built and launched ADA-compliant websites tailored specifically for home care providers, with integrated intake systems and multi-location frameworks. These sites were designed to convert, with clear user flows for both patients and job seekers, optimized for mobile and search visibility.
Our paid digital media work includes intent-based search campaigns designed to capture high-quality leads across service territories, in both English and Spanish. We’ve deployed layered remarketing strategies on social platforms and display networks to nurture decision-makers and stay top-of-mind. We’ve implemented SMS / text messaging campaigns to help with lead nurturing after we capture them in the marketing funnel.
In traditional media, we’ve planned and executed outdoor campaigns including billboards and transit wraps in key neighborhoods. We’ve also developed and placed broadcast television and radio campaigns with regionally targeted rotations.
On the content and production side, we’ve managed commercial video shoots for both TV and social, including scripting, directing, and post-production editing – all designed to convey compassion and credibility.
To support recruitment, we’ve created campaigns tailored to hiring CNAs, home health aides, and administrative staff – complete with job-specific landing pages and integrations with applicant tracking systems.
All campaigns were backed by analytics dashboards tied into CRM platforms, allowing our clients to monitor lead flow, cost per acquisition, and overall performance in real time.