Most agencies tell you they’re different. We can prove it.
The name MEDICI + MAESTRO isn’t a brand exercise. It isn’t a metaphor. It’s a bloodline — documented, verified, and tracing directly back to Cosimo de’ Medici, the 15th century Florentine banker who became the most powerful patron of creative genius the world has ever seen.
Our founder, Drew Salamone, is a 19th great-grandson of Cosimo de’ Medici through the Orsini noble family line. His grandmother, Rosina Orsini, emigrated from San Lupo in Benevento, Italy in 1922, settling in Norristown, Pennsylvania — carrying with her a lineage that stretches back to the height of the Italian Renaissance.
That’s not a talking point. That’s the foundation of everything we build.
Watch us tell the story in 90 seconds. Then keep reading — because this is just the beginning.
Who Was Cosimo de’ Medici?
Cosimo de’ Medici (1389–1464) was the first of the great Medici rulers of Florence — a banker, a statesman, and the original patron of the Renaissance. He didn’t just fund artists. He created the conditions for an entire era of human creativity to flourish.
He commissioned Brunelleschi’s dome. He patronized Donatello, Fra Angelico, and Ghiberti. He founded the Platonic Academy, where the greatest philosophers, scientists, and artists of the age gathered not to specialize — but to collide. To cross-pollinate. To create things that had never existed before by bringing together disciplines that had never spoken to each other.
That intersection of unrelated fields producing something entirely new — that’s the Medici principle. And it’s the operating philosophy of MEDICI + MAESTRO.
What the Medici Principle Means for Brand Marketing
The Medici family understood something that most modern businesses have forgotten: the best ideas don’t come from within a single discipline. They come from the collision of multiple disciplines — art and science, strategy and intuition, data and creativity, history and innovation.
At Mx2, we don’t silo our thinking. A brand strategy session at our agency looks less like a boardroom presentation and more like a Renaissance workshop — strategists and creatives, data analysts and designers, media planners and storytellers working in the same room toward the same problem.
The results speak for themselves. When you stop asking “what does the marketing team think?” and start asking “what does everyone think?” — you get campaigns that are smarter, more original, and more effective than anything a single-discipline agency can produce.
From Florence to Philadelphia
The geographic leap from Renaissance Florence to Plymouth Meeting, Pennsylvania might seem like a stretch. It isn’t.
Philadelphia has always been a city built on the collision of ideas — the birthplace of American democracy, a city where science, art, politics, and commerce have shared the same streets since 1682. It’s a city that has never been comfortable with the status quo and has never apologized for thinking differently.
That’s our city. And that’s our DNA.
When Rosina Orsini arrived in America in 1922, she brought with her more than a name. She carried a legacy of creative ambition, intellectual curiosity, and the understanding that greatness comes not from playing it safe — but from backing the bold.
We carry that forward every day in the work we do for our clients.
Curious. Cunning. Creative.
Those three words aren’t a tagline. They’re a behavioral standard.
Curious — we ask questions nobody else is asking. We look at your brand, your category, your competitors, and your customers with fresh eyes every time, because we know that the insight nobody else found is the one worth acting on.
Cunning — we’re strategic in everything. Every campaign, every creative decision, every media placement has a reason behind it. We don’t guess. We calculate.
Creative — not creative for its own sake, but creative in service of a business outcome. The most beautiful campaign in the world is worthless if it doesn’t move the needle. We know the difference.
This is what 19 generations of creative instinct looks like when it’s applied to brand marketing in 2026.
What This Means for You
If you’re looking for an agency that executes a brief and sends an invoice, we’re probably not your agency.
If you’re looking for a partner that brings genuine intellectual curiosity, historical perspective, strategic rigor, and creative courage to every engagement — we might be exactly what you’ve been looking for.
The Medici didn’t back average. Neither do we.
