Mx2 approaches social media the same way we approach everything: with intention, precision, and creativity. Our content isn’t just an output—it’s a reflection of who we are as an agency and how we think. It’s our personality, our brains, our passions and inspirations. To give you a clear sense of our strategy and how we could elevate your brand’s presence, we’re inviting you to see firsthand how we’ve structured our own social media channels.
Our posts are organized into five thoughtfully crafted content buckets, each serving a distinct purpose. These categories give us the freedom to express ourselves while maintaining a cohesive, visually engaging presence—especially on platforms like Instagram, where aesthetics matter. By following us across our platforms, you’ll experience the diversity of content and strategy we bring to the table, giving you insights into how we could execute a winning strategy for your brand.
Here’s a breakdown of our content buckets and what you can expect from each:
- Provoked: This category highlights powerful, thought-provoking quotes or statements from history that inspire our team to think deeper and more creatively. These aren’t just random sayings—they’re carefully selected moments designed to challenge perspectives and spark conversation. For us, inspiration is a driving force, and we want to share the ideas that shape our agency’s mindset.
- Our Canvas: Our Canvas is where we showcase the heart of our creative process. This is where you’ll see the projects we’re working on, from initial concepts to final execution. We believe in transparency, and this category lets you peek behind the curtain to understand how we bring ideas to life. It’s a dynamic space that shows how we operate, collaborate, and innovate.
- The Masters Collection: We’ve always drawn inspiration from the greats—whether it’s art, design, or history. The Masters Collection is dedicated to educating our audience on iconic works of art and their creators. We delve into the significance of these pieces and explore how they continue to inform and inspire creatives across the globe. This category is where tradition meets innovation.
- Evidenza: In this category, we highlight our own portfolio—our work for clients that demonstrates our creativity and impact. From successful campaigns to innovative solutions, Evidenza is a showcase of what we do best. It’s the “evidence” of why we exist. These case studies and creative assets are proof of our expertise in action, offering an in-depth look at how we achieve results for our clients.
- Influenza: Music is a core part of our creative DNA, and Influenza is where we share the musical arrangements, songs, or compositions that inspire us. It’s more than just background noise—music informs how we think, feel, and create. In this category, we explore the sounds that move us and the words that cut through the noise and make use feel something, all of it influencing the work we produce by activating the person who produces it.
Each platform we use—whether it’s Instagram, LinkedIn, Facebook —has its own unique approach. Our Instagram feed, for instance, is designed to be a visually cohesive, aesthetically curated experience. LinkedIn, by contrast, dives deeper into thought leadership and client success stories. By tailoring our content to each platform, we ensure that what you see is always relevant, insightful, and valuable.
Remember, we’re not influencers – and we’re not trying to be. Don’t expect hundreds of likes or shares on our posts – that’s not our intention and thats not why we post content. We’re a boutique shop for a reason. We spend all of our time focused on our client portfolio – that’s where we drive engagement and growth. We believe that the best way to show you how we’d build your brand’s social strategy is by letting you into the mind of our own.
Follow along on Instagram, LinkedIn, and Facebook to see firsthand how we execute our vision and keep evolving. We’re confident that as you get to know our process, you’ll also see the potential for how we can elevate yours.
